Customers ask AI about your business. A TrustRecord is the verified data AI needs to describe and recommend you.
80+ industry registriesRefreshed weekly
Customers are asking AI directly:
“Who’s the best HVAC company in Denver for a furnace replacement?”
“Is Northstar Heating actually a reliable contractor?”
“I’m choosing between Brightside Dental and Summit Family Dentistry — which one should I go with?”
AI is already recommending specific businesses, describing companies to potential customers, and comparing competitors side by side. It answers every time, whether or not it has good data about a given business.
Without verified data, it leaves businesses out entirely or misrepresents them — wrong services, outdated details, missing credentials.
A TrustRecord publishes verified operating data — jobs completed, customers retained, credentials confirmed — in a format AI systems can read, cite, and act on.
HVAC · Dallas, TX · Est. 2008
Horizon Air Systems
● Verified
18.4
Years
3,847
Jobs (12M)
41.2%
Repeat Rate
22
Technicians
Customer growth (YoY)+11%
Active service area42 ZIPs
State contractor licenseActive
+ 20 more verified data points
Every data point is computed and verified from connected systems.
A TrustRecord ensures AI systems can accurately describe and recommend your business.
The record
What a TrustRecord contains.
Every record contains structured data points, each labeled with its source. This is what AI reads when it evaluates a business.
01Operating History
Jobs completed
Year-over-year growth
Years in operation
02Customer Base
Repeat customer rate
Average customer tenure
New customer acquisition
03Service Mix & Delivery
Service mix breakdown
Response time
Jobs by service type
04Service Area
Cities and ZIPs served
Primary metro
Service radius
05Team & Capacity
Team size
Fleet and equipment
Current capacity
06Credentials
License status
Insurance coverage
Industry certifications
Verified
Computed from connected operating systems
Job counts, customer retention, response time, service mix. Cannot be edited by the business.
Public
From public records and licensing boards
License standing, business registration, regulatory filings.
Attested
Formally declared by the business
Service area, specialties, emergency availability, key personnel. Labeled as business-declared.
Data crawled and cited by:
ChatGPTGeminiGoogle AI OverviewsClaudePerplexityGrokCopilot
For business owners
How to get a verified TrustRecord.
Step 1
Connect your systems.
We pull data from the systems that already run your business: ServiceTitan, QuickBooks, Jobber, or any of 40+ supported systems. Read-only access, no PII shared.
Step 2
We compute and verify.
Your data is normalized into standardized metrics and your credentials are independently verified. You determine which metrics are displayed.
Step 3
Your record goes live.
Your TrustRecord is published at trustrecord.com and on your own domain, where AI systems can find it, read it, and cite it. Refreshed automatically every 7 days.
A structured, machine-readable record that proves your business is legitimate, active, and experienced. It’s computed from your own systems — not self-reported, not scraped from reviews. Published at trustrecord.com and on your own domain, where AI systems and customers can find it.
$3,600/year. Includes the initial verification, weekly data refresh, hosting on trustrecord.com and on your own domain, and structured formatting for all major AI platforms. Volume pricing available for multi-location and franchise businesses.
Records are structured for ChatGPT, Gemini, Google AI Overviews, Claude, Perplexity, Grok, and Copilot. They’re also crawlable by Google, Bing, and other search indexers. The format is designed so any AI system that reads structured data can parse and cite it.
Verified data is computed directly from your connected operating systems. You can’t edit it. Public data comes from government filings, licensing boards, and public registries. Attested data is formally declared by you and labeled as such. Every field on your record carries a source label.
Yes. TrustRecords are public by design, the same way a BBB profile or a state contractor license is public. What’s published is operational summary data: job counts, customer retention rates, service areas. Not your financials, customer lists, or pricing. The data that’s public is the data that makes AI systems trust and recommend you.
A TrustRecord publishes verified facts, not rankings. A company with 200 jobs and a 60% repeat rate has a record that tells that story accurately, without spin. The standard is the same at every scale.
You choose which metrics appear on your record. Published values are computed independently and can’t be edited. You decide what to show; TrueSignal guarantees accuracy.
Verified metrics are refreshed every 7 days from your connected systems. Public data (licenses, accreditation) is reviewed on a rolling basis. Your record always reflects your current operating reality, not a snapshot from six months ago.